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Online CBT-I and Insomnia Apps: What Works and What to Look For

Cognitive behavioral therapy for insomnia is the recommended first treatment, and it can now be delivered online. Trials show digital programs improve sleep about as well as in-person therapy. Here is how to tell a structured CBT-I program from a sleep sounds app.

Woman in her fifties sitting up in bed in the evening, looking calmly at a tablet with a soft glow, a cup of herbal tea on the nightstand.
In this article
  1. Does online CBT-I work?
  2. How to spot a CBT-I program
  3. Questions before you pay
  4. When an app isn’t enough

If you lie awake for hours or wake at 3 a.m. and can’t get back to sleep, you’ve probably seen insomnia apps advertised. Some deliver cognitive behavioral therapy for insomnia (CBT-I), a structured program that changes sleep habits and thoughts. Others mostly offer sounds or meditations. Our guide to insomnia and CBT-I explains the therapy itself.

Does online CBT-I work?

  • A 2016 review of 11 randomized trials with 1,460 people found online CBT-I improved insomnia severity, time to fall asleep, time awake at night and total sleep. The effects were similar to in-person CBT-I and generally lasted 4 to 48 weeks.1
  • Longer programs and more personal support were linked to bigger improvements.1
  • A 2019 trial of 1,711 people found a digital CBT-I program delivered by web or phone improved daily functioning, well-being and sleep-related quality of life more than sleep hygiene education.2
  • In breast cancer survivors, a fully automated six-part online program improved insomnia severity and fatigue in a trial of 255 women, and the gains lasted.3

How to spot a CBT-I program

A program delivering CBT-I typically includes:

  1. A sleep diary you fill in daily.
  2. A sleep schedule that adjusts your time in bed based on your diary. Our article on sleep restriction safety covers this step.
  3. Rules for the bed: get up if you can’t sleep, use the bed only for sleep and sex.
  4. Help with racing thoughts and worries about sleep.
  5. Several weekly sessions, not a one-time video.

Sounds, stories and meditations can be relaxing, but on their own they aren’t CBT-I.

Questions before you pay

  • Is it based on CBT-I, and has it been tested in published trials?
  • Is there coaching or clinician support? More support was linked to better results.1
  • What does it cost, and is it covered by your plan or employer?
  • How is your sleep and health data used?

When an app isn’t enough

Talk with a clinician if insomnia comes with loud snoring or breathing pauses, low mood, or menopause symptoms such as night sweats that wake you. Our guide to nighttime sleep aids after 50 explains why many over-the-counter pills aren’t a good long-term fix.

Try: “I’ve had insomnia for months. Would an online CBT-I program be right for me, or should we check for sleep apnea or menopause-related causes first?”

Did I Do That in My Sleep? includes a 14-Night Lights-Out Record and a Visit Brief. Use them alongside any program to track your sleep and share progress with your clinician. See the book.

This article is for general educational purposes only and is not medical advice. It isn't a substitute for diagnosis or treatment from a qualified healthcare professional who knows your health history. Please don't ignore professional advice or delay getting care because of something you read here. Loud snoring, gasping or pauses in breathing during sleep, severe daytime sleepiness, or thoughts of self-harm need prompt medical attention; in the U.S. you can call or text 988. Some CBT-I techniques limit time in bed and can increase sleepiness at first, so ask a clinician if you have bipolar disorder, seizures, or a job where drowsiness is dangerous. If you think you may be having a medical emergency, call 911 or your local emergency number right away. This article discusses a category of treatment and published research. It does not evaluate any particular app, program, or provider. Girl Playbook does not endorse any specific product, test, or provider.

Read our health disclaimer

Girl Playbook sells this book. It provides education and worksheets, not individualized medical care.

Sources

The research behind this article, in the order it’s cited. How we source our articles.

  1. Sleep Medicine Reviews (abstract via Europe PMC), 2016Efficacy of internet-delivered cognitive-behavioral therapy for insomnia: A systematic review and meta-analysis of randomized controlled trials (opens in a new tab)abc
  2. JAMA Psychiatry (full text via PubMed Central), 2019Effect of Digital Cognitive Behavioral Therapy for Insomnia on Health, Psychological Well-being, and Sleep-Related Quality of Life: A Randomized Clinical Trial (opens in a new tab)↩
  3. Journal of the National Cancer Institute (full text via PubMed Central), 2018Internet-Delivered Cognitive-Behavioral Therapy for Insomnia in Breast Cancer Survivors: A Randomized Controlled Trial (opens in a new tab)↩

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